We start with the person you're buying for.
We built YoursTruly because gift shopping should begin with a name and end at a shop you already trust.
Our story
YoursTruly started in Rotterdam in 2025. We were tired of bestseller lists that don't know your sister exists, and of gift apps that only work once your whole family signs up.
So the app opens with a profile you write for the person you're buying for. You ask AI or browse Explore with them selected, then buy at Bol.com, Coolblue, Wehkamp, or another partner. Payment and delivery are theirs. We earn from the link and nothing from you.
What we're building
A gift app with three fixed points: it lives on your phone, the people you shop for stay private, and the money changes hands at the merchant.
Mobile app
iOS and Android first, because gift panic tends to happen on a phone at 11pm.
Private by default
People profiles are yours alone. A Connection needs a yes from both sides.
Partner checkout
You pay Bol.com, Coolblue, Wehkamp, or another shop. We never touch the transaction.
Try the app
Add one person you're buying for and ask for a shortlist.